幻灯片 1Unit 1 Advertising
Section Ⅴ Project
语言点一
语言点二
语言点三
识记掌握
理解拓展
应用落实
识记掌握
识记掌握
理解拓展
理解拓展
应用落实
应用落实
课
时
跟
踪
检测
语
篇
理
解
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幻灯片 2----
幻灯片 3----
幻灯片 4----
幻灯片 5Ⅰ.Choose the best answers according to How do you build an ad campaign.
1．What should be done first to determine the target
audience?
A．Do a little research.
B．Create the message for the right people.
C．Know what the audience already think.
D．Get to know the audience.
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幻灯片 62．How can a researcher know the way the audience will
react?
A．Planning some questions.
B．Talking with the audience.
C．Gathering information from the research.
D．Guessing how the audience will react.
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幻灯片 73．Which of the following is NOT the step of building
an ad campaign?
A．Doing research on the topic.
B．Determining the target audience.
C．Choosing the forms of media.
D．Caring about the issue.
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幻灯片 84．The handout is to ________.
A．teach us how to build an ad campaign
B．tell us what an ad campaign is
C．show us where we can put an ad
D．explain to us why we should build an ad campaign
答案：1.A 2.C 3.D 4.A
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幻灯片 9Ⅱ.Read the second ad Antismoking ad campaign and decide whether the following statements are true (T) or false (F)．
1．Antismoking ad campaign is mainly designed for
highschool students. ( )
2．Our main aim is to discourage all the people in the world
from smoking. ( )
3．If we can convince young people not to start to smoke,
their parents must give up smoking. ( )
4．We use this slogan and picture to make them fully aware of
the damage that smoking does to their health. ( )
T
T
T
F
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幻灯片 10Ⅲ.Fill in the form according to How do you build an ad campaign.
How do you build an ad campaign？
planned
certain
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幻灯片 11determine
research
appeal
react
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幻灯片 12approaches
depend
kinds/types
reach
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幻灯片 13----
幻灯片 14----
幻灯片 15(一)根据所给词性和汉语意思写出单词
1． n. 大众传播媒介，大众传播工具
2． n. 海报
3． n. 小包，小盒
4． n. 烟草，烟叶
5． n. 论说文，小品文
6． vi. 有吸引力；呼吁，恳求 n．吸引力；呼吁，恳求
7． n．分析，分析结果→ vt. 分析
8． adv. 个别地；就本人而言；本人，亲自
→ adj. 个人的，私人的→ n. 人
9． adj.有毒的→ n．有毒物；毒药
media
poster
packet
tobacco
essay
appeal
analysis
analyse
personally
personal
person
poisonous
poison
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幻灯片 16(二)情境填词：下列句子分别说明了某个生词的含义或使用情境，请填入该单词补全句子
1．A(n) is a result that you are trying to achieve.
2．If you to do something, you make a decision to do
it.
3．If you someone to do something, you try hard to
persuade him to do it.
4．When you to something that has happened to you, you
behave in a particular way because of it.
5．If something you, it makes you very surprised,
because you did not expect it.
target
determine
urge
react
shocks
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幻灯片 17----
幻灯片 18determine vt. 确定，查明；决定；裁决
(一)背诵佳句培养语感
(教材原句)In order to determine your audience, you will need to do a little research and analysis in advance.
为了确定你的目标受众，你需要事先做点儿调查和分析。
(鲜活例句)They have determined where the new school will be built.
他们已决定在何处建新校。
1．
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幻灯片 19(二)归纳拓展全析考点
(1)determine to do sth. 决定做某事
determine wh/that ... 决定……
determine sb. to do sth. 使某人下定决心做某事
(2)determined adj. 有决心的，坚决的
be determined to do sth. 下定决心做某事
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幻灯片 20①We determined to go to the railway station at once.
我们决定立刻去火车站。
②The teacher's encouraging words determined him to study hard.
老师鼓励的话语使他下定决心努力学习。
③I have been offered a large sum of money to go away, but I am here.
虽然给我提供了一大笔搬迁费，可我还是决心留在这个地方。
[点津] be determined to do表示“决心做某事”的状态；determine to do表示“决心做某事”的动作。
determined to stay
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幻灯片 21appeal vi.有吸引力；呼吁，恳求n.吸引力；呼吁，恳求
(一)背诵佳句培养语感
(教材原句)It is important to always try to appeal to the audience in order to get them to react in a certain way.
为了让受众作出预期的反应，努力去吸引他们是很重要的。
(鲜活例句)The Beatles have never really lost their appeal.
披头士乐队的感染力经久不衰。
2．
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幻灯片 22(1)appeal to 吸引；引起兴趣；呼吁
appeal (to sb.) for sth. 为某事(向某人)呼吁
appeal to sb.to do sth. 恳请/呼吁某人做某事
(2)make an appeal for 恳求……
(二)归纳拓展全析考点
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幻灯片 23①The idea of camping has never appealed to me.
对露营这种想法我从来就不感兴趣。
②She her former husband to return their baby son.
她恳请前夫把他们的婴儿还回来。
③They made an appeal to the local people for money to build the bridge.
为建造这座桥，他们呼吁当地人捐款。
appealed to
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幻灯片 24react vi.做出反应，回应
(一)背诵佳句培养语感
(鲜活例句)I want to know how they reacted to your suggestion.
我想知道他们对你的建议有什么反应。
(二)归纳拓展全析考点
react to 对……做出反应
react with 与……发生化学反应
react against 反对；反抗
3．
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幻灯片 25①Iron reacts with water and air to produce rust.
铁和水及空气发生反应产生铁锈。
②The fact was that the people soon reacted his rule.
事实是人们很快起来反抗他的统治。
against
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幻灯片 26urge vt.敦促，力劝；竭力主张n.强烈的欲望，冲动
(一)背诵佳句培养语感
(教材原句)If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too.
如果我们能够说服年轻人不要吸烟，那么他们可能会敦促自己的父母及其他人戒烟。
(鲜活例句)The coach urged us to stay in shape over summer vacation.
教练敦促我们在暑假保持良好的身体状态。
4．
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幻灯片 27(二)归纳拓展全析考点
(1)urge sb.to do sth. 敦促某人做某事
urge that ... 主张、敦促……
(2)have an urge to do sth. 有做某事的冲动
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幻灯片 28①China urged Iran to return to international talks about its nuclear program.
中国敦促伊朗重返国际核问题谈判桌。
[点津] urge 后的宾语从句用虚拟语气，即从句谓语用“(should＋)do”。
②The teacher urged that all children away from the spot.
老师主张把所有的儿童带离现场。
③I had a sudden urge to see a film.
我突然很想去看电影。
(should) be taken
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幻灯片 29shock vt.使震惊，使惊愕n.震惊，惊愕；令人震惊的事
(一)背诵佳句培养语感
(教材原句)We want to shock people into
realizing that many smokers die all too
soon from illnesses and diseases related
to smoking.
我们想要震撼人们的心灵，让他们意识到许多吸烟者过早地死于与吸烟有关的疾病。
5．
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幻灯片 30(鲜活例句)The news shocked the public, leading to great concern about students' safety at school.
这则新闻令公众震惊，使人们更加关注在校学生的安全。
(鲜活例句)The news of his death came as a shock to us all.
他的死讯传来，我们大家都感到震惊。
(二)归纳拓展全析考点
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幻灯片 31①Gill's school report shocked his parents into (taking) action.
吉尔的学校报告单使他的父母大为震惊，不得不采取行动。
②We the news that the robber had killed six people by gun.
听到该抢劫犯用枪杀了六个人的新闻，我们都感到震惊。
③We were too shocked to talk when we saw it.
看到它时，我们震惊得说不出话来。
were all shocked at/by
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幻灯片 32----
幻灯片 33Ⅰ.完成句子
1．这个节目小孩子很喜欢。(appeal)
The programme young children.
2．我决心要弄清楚谁该对此事负责。(determine)
I'm who is responsible for this.
3．他们态度突然改变，使我感到震惊。(shock)
I this sudden change in their attitude.
4．我不确定她对那起事故会做何反应。(react)
I wasn't sure how she the accident.
5．假期快到了，我很想外出旅行。(urge)
The vacation is coming and I .
appeals to
determined to find out
was shocked at
Would react to
have an urge to travel
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幻灯片 34Ⅱ.单项填空
1．(2010·安徽高考)—How did you like Nick's performance last
night?
—To be honest, his singing didn't ________ to me much.
A．appeal B．belong
C．refer D．occur
解析：选 。考查动词辨析。答语句意：老实说，他的歌唱
不太吸引我。appeal to“吸引”，符合句意。belong to“属
于”；refer to“暗指，提到，查阅”；occur to“被想起”。
A
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幻灯片 35His lecture ________ me to give up drinking and smoking.
A．decided B．determined
C．made D．attracted
解析：选 。句意：他的讲座使我下定决心，戒掉烟酒。determine sb.to do sth.“使某人下决心做某事”。decide后不接sb.to do sth.; make接不带to的不定式作宾补；attract常用于“attract sb.to sth.”结构，意为“吸引”。
2．
B
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幻灯片 363．They urged that the library ______ during the
vacation.
A．would be kept opening B．be kept open
C．to be kept opened D．was kept open
解析：选 。句意：他们呼吁图书馆在假日期间照
常开放。urge 后是that 引导的宾语从句，从句的谓
语要用“should ＋ 动词原形”， should 可省略。
B
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幻灯片 374．Nowadays children tend to react ________ their
parents by going against their wishes.
A．on B．to
C．against D．by
解析：选 。句意：现在孩子们以违背他们父母的意
愿来反抗他们。react against“反抗，反对”；react
on/upon“对……起作用，对……有影响”；react to“对
……做出回应”，由句意可知选C。
C
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幻灯片 38It was a ________ news story, and we all got ________.
A．shocking; shocking B．shocked; shocked
C．shocking; shocked D．shocked; shocking
解析：选 。句意：这真是个令人震惊的新闻报道，我们都很吃惊。shocked“(人)震惊的”；shocking“(物)令人震惊的”。
5．
C
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幻灯片 39----
幻灯片 40----
幻灯片 411．figure 弄清楚；计算出
2．appeal 迎合，对……有吸引力
3．be concerned 对……关注
4．get sth. 使……被理解
5．put sth. 组织，汇集；组装
6．depend 依赖，依靠
7．due 因为
8．result 导致……结果
9．discourage ... ... 阻止……做……
10．give 放弃
11．die 死于
12．be related 与……有关
out
to
with
across
together
on
to
in
from
up
from
to
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幻灯片 42----
幻灯片 43figure out弄清楚，弄懂；计算出；想出
(一)背诵佳句培养语感
(教材原句)It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do.
重要的是，你得确切弄清楚想要告诉受众什么，想让他们做什么。
(鲜活例句)It didn't take the children long to figure out the correct answer.
孩子们没有花很多时间就算出了正确的答案。
1．
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幻灯片 44(鲜活例句)He's trying to figure out a way to solve the problem.
他正在努力想办法解决这个问题。
[点津] figure out后常接连接代词或连接副词引导的宾语从句作宾语。
(鲜活例句)He was trying to figure out why the camera wasn't working.
他想弄懂这架照相机为什么失灵了。
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幻灯片 45(二)归纳拓展全析考点
figure on sth./doing sth.
计划、打算、预料到某事/做某事
figure up 合计，把……加起来；计算出
figure in 被计算进，被考虑在；在……中出现
①He said he hadn't figured on getting home so late.
他说他没有估计到那么晚才回到家。
②It may take several hours these expenses.
把这些费用加起来也许要用好几个小时的时间。
to figure up
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幻灯片 46get sth.across 把……表达清楚；被理解；表达
(一)背诵佳句培养语感
(教材原句)There are lots of different ways to get your message across when you are putting together an ad campaign.
当你在组织广告宣传活动时，有许多不同的方式让你将信息传达给目标受众。
(鲜活例句)He sometimes has trouble getting his meaning across in English.
有时候他不知道如何用英语表达他的想法。
(鲜活例句)The teacher tried to explain the problem, but his explanation did not get across to the class.
老师设法讲明白这个问题，可他的解释并没有被全班同学理解。
2．
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幻灯片 47(二)归纳拓展全析考点
get along/on with 进展；相处
get down to (doing) sth. 开始认真对待某事，开始认 真做某事
get in 进入；上车；收割
get over 从(疾病、失望)中恢复过来； 克服(困难)
get through 完成；顺利通过(考试等)；
(电话)接通，打通
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幻灯片 48①He told us not to waste any time again and to get down to our business.
他叫我们不要再浪费时间了，赶紧干正事。
②How did he ever his driving test?
他到底是怎么通过驾驶考试的？
get through
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幻灯片 493．put ...together组织；整理出；组装
(鲜活例句)The exhibition has been put together by a
group of young artists.
这次展览是由一群年轻的艺术家组织的。
(鲜活例句)It took all morning to put the proposal
together.
整理出这个建议花了一整个早上的时间。
(鲜活例句)The boy took apart the toy car, but couldn't
put it together again.
男孩把玩具汽车拆开了，可怎么也安不上了。
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幻灯片 504．die from死于……，因……而死(原因多来自外部)
(一)背诵佳句培养语感
(鲜活例句)The chances are that one smoker in four
will die from smoking.
几率是每四个烟民中就有一个会因吸烟而死去。
In a severe winter, wild animals can die from lack of
food.
在寒冷的冬天，野生动物可能因为食物缺乏而饿死。
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幻灯片 51die of 因……而死(原因多来自内部)
die away 逐渐减弱；逐渐消失
die down 逐渐减弱/降低；逐渐平息；逐渐暗淡
die off 一一死去；先后死去
die out 灭绝，绝迹；(指习俗、做法等)消失； 过时
(二)归纳拓展全析考点
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幻灯片 52①Nowadays more and more people die of cancer.
如今越来越多的人死于癌症。
②The deer in the forest are all from disease.
森林中的鹿一只接一只地病死了。
③Many old customs have died out.
许多旧的风俗已不复存在。
dying off
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幻灯片 53----
幻灯片 54Ⅰ.选词填空
die of， result in， figure out， put together， give up， get across
1．I can't why he quit his job.
2．His grandfather cancer at the age of 86.
3．What message are you trying to to the
consumers?
4．The crash the death of 14 passengers.
5．His wife finally persuaded him to smoking.
6．The exhibition has been by a group of
figure out
died of
get across
resulted in
give up
put together
young artists.
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幻灯片 55Ⅱ.单项填空
1．The present situation is very complex, so I think it will
take me some time to ________ its reality.
A．make up B．figure out
C．look through D．put off
解析：选 。句意：目前的形势很复杂，所以我想我要
花一些时间来弄清楚真实情况。make up“编造，化妆”；
figure out“理解，弄明白”；look through“浏览”；put
off“推迟”。
B
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幻灯片 562．I don't think that your speech ________ to the crowd,
for they appeared quite puzzled.
A．got over B．got away
C．got through D．got across
解析：选 。句意：我认为你的演讲并没有让观众理
解,因为他们似乎非常困惑。get across“传达；使……被
理解”，符合语境。
D
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幻灯片 573．Sorry to say that his father ________ an accident
last month.
A．died from B．pulled through
C．got through D．ran away from
解析：选 。句意：遗憾地告诉大家，上个月他
的父亲因车祸去世了。die from“死于……”，符合
语境。
A
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幻灯片 584．A team of experts has been ________ to examine the
effects of global warming.
A．put forward B．put away
C．put together D．put off
解析：选 。句意：组织了一支专家队伍来研究全球
变暖的影响。put together意为“组织(队伍或团体)”，
符合句意。put forward“提出”；put away“将……收
起”；put off“推迟”。
C
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幻灯片 59----
幻灯片 60----
幻灯片 61[句型展示] Unlike a single advertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.
与单个广告不同，广告宣传活动是有计划的广告活动，它使用各种各样的广告形式以引起某一受众的注意。
[典例背诵] There were a large number of volunteers helping guests during the London Olympic Games.
在伦敦奥运会期间，有许多帮助宾客的志愿者。
1.
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幻灯片 62[句型展示] When planning a public welfare campaign, you may want to ask yourself ...
在设计公益广告宣传活动时，你可能需要问自己以下几个问题……
[典例背诵] Work hard when young, or you'll regret.
年轻时你要努力工作，否则你会后悔。
2．
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幻灯片 63----
幻灯片 64Unlike a single advertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.
与单个广告不同，广告宣传活动是有计划的广告活动，它使用各种各样的广告形式以引起某一受众的注意。
句子结构分析：
介词短语unlike a single advertisement在句中作状语；现在分词短语using various kinds of ads ...在句中作定语，相当于一个定语从句：which uses various kinds of ads to reach a certain audience。
1．
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幻灯片 65现在分词或现在分词短语作定语修饰名词，从逻辑关系上讲，被修饰名词与该动词之间存在主动关系；从语法功能上讲，相当于一个定语从句。
①There are many children playing(＝who are playing) on the playground.
操场上有很多孩子在玩。
②Those of you wishing(＝who wish) to join us, please stay for a few minutes.
你们中想参加我们活动的人请留一下。
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幻灯片 66When planning a public welfare campaign, you may want to ask yourself ...
在设计公益广告宣传活动时，你可能需要问自己以下几个问题……
When planning a public welfare campaign是状语从句的省略，完整形式是When you are planning a public welfare campaign。
时间、条件、让步、地点等状语从句的省略有两种情况：
(1)从句的主语和主句的主语一致，且从句谓语中含be动词，从句中的主语和be动词可一起省略；
2．
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幻灯片 67①Be careful when (you are) crossing the street!
过街时，你得当心！
②His clothes, though (they were) old, looked clean.
他的衣服虽然很旧，但看上去干干净净的。
③ , I won't go to the party.
除非被邀请，否则我不会去参加聚会。
④ , I should like to have two copies of it.
可能的话，我希望有两本。
[助记] 状语从句省略口诀：
时、条、让、方、地；主语同，谓语be；
二者省去不可惜，从句主语是it，省去it's也可以。
Unless (I am) invited
If (it is) possible
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幻灯片 68----
幻灯片 69Ⅰ.句型转换
A．将下列句子中省略的部分补全
1．The exhibition is more interesting than expected.
→ .
2．While walking along the street, I heard my name called.
→
The exhibition is more interesting than it was expected
While I was walking along the street, I heard my name
called.
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幻灯片 70B．将下列句子改为含有定语从句的复合句
3．The man living in that house is my uncle.
→ .
4．The number of people coming to visit this city rises
each year.
→
The man who lives in that house is my uncle
The number of people who come to visit this city
rises each year.
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幻灯片 71Ⅱ.单项填空
(2010·全国卷Ⅱ)Though ________ to see us, the
professor gave us a warm welcome.
A．surprising B．was surprised
C．surprised D．being surprised
解析：选 。考查省略。前半句是“Though he was
surprised to see us”的省略形式。一般情况下，如果状
语从句的主语与主句的主语一致，并且从句的谓语含
有be动词，通常省略状语从句中的主语和be动词。
C
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幻灯片 722．While ________ along the road, Mr Smith met an old
friend of his.
A．walked B．he is walking
C．walking D．is walking
解析：选 。考查“while＋现在分词”结构。句意：当
沿着街走时，史密斯先生遇到了他的一个老朋友。
while walking是while he was walking的省略，故正确答
案为C。
C
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幻灯片 733．—Who gave you this message?
—A girl ________ herself Li Ping.
A．calling B．calls
C．called D．to call
解析：选 。考查现在分词作后置定语。此题的答语采用
了省略句结构，只保留了主语部分，意为“一个自称李萍
的女孩”；若题干中没有出现herself，则选C。
A
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幻灯片 74
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